WATCHNGOLD s.r.o. was born from the will and passion of its owner Ameri Ali Reza (Farhad), a passion that has led him over the years to become a researcher of unique pieces.

In 1988 he started his trading activity in vintage watches in Italy, thanks to the relationships acquired over the years he has contacts in the most important world markets, and is a wholesale supplier of the most important stores in Italy and in the world.
Later he became an expert in evaluating the most important watches by discovering any counterfeits, this led him to become a trusted technician for important jewelers and auction houses, as well as becoming a watchmaker and restorer of rare watches for his unbridled passion.

His first store called “Tourbillon orologi d’epoca e da collezione”, where trading and repairing important watches and was located in Riccione in Italy where he engaged in the wholesale and subsequently retail sale of collectible watches for over 23 years, and after that in 2011 he decided to transfer his business to the Republic of San Marino where he currently owns a showroom with an adjoining repair and restoration workshop for important and noble watches.

In 2005, together with some friends and enthusiasts, Farhad (known in the sector by the nickname “Turbi”) has opened his Forum on the internet where it soon became a meeting point for enthusiasts and collectors as well as international dealers.

In 2007, together with some financial advisors, he developed the first investment Fund for important and collectible watches in Europe and located in Swiss.

Farhad and his collaborators are constantly looking for particular pieces that can satisfy the expectations of the most demanding customers, the searches have the world as a field of action.
We are looking for particular and collectible objects; thanks to the experience acquired as an expert certifier, every single piece is always guaranteed for its authenticity, quality and genuineness.

With the intention of being more and more an important point of reference in the field of watchmaking and Rare Precious and collectible objects, Farhad has decided to be present in the best European Capitals, in this regard he opens its first office in Czechia in 2021, in Prague.

Our Goal always remains the same:

“To make the best products, the rarest and most beautiful items available to our valued customers at absolutely competitive prices!”.